Marketing results for ambitious businesses

BuzzedUp blog

Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.

The role of advertising was always to make products and services appealing. 'Appealing' doesn't cut it now. Consumers are looking for a real and true connection with a brand these days. They are looking for empathy.   

Speilberg's 2002 blockbuster Minority Report showed Tom Cruise being automaticallly served personalised ads after machines read his retina. That can't be happening, right?  

A few months ago BuzzedUp actively pitched for a big, interesting account. It was the right time for us and I felt in my bones that we'd be a great asset to the business in question. But things didn't go too well...