Marketing results for ambitious businesses

BuzzedUp blog

Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.

 

Bosch Professional Power Tools (UK) required an engaging online campaign that delivered on reach and awareness but which also collected valuable data. Working with the brand's lead agency we devised a nifty 'personality quiz' to intrigue UK tradespeople.

Segmentation is the marketer’s No.1 strategic tool. Given that 80% of consumers polled said they would buy more items via emails that are suitably personalised (ie segmented and made relevant based on previous purchase or online activity) we need to get it right in our customer comms.

We’ve all heard how important mobile is to business comms. But the dominance of mobile usage (for viewing mail) in some markets may shock you. In my work in the automotive sector a jaw-dropping 74% of email is opened on mobile devices.