Marketing results for ambitious businesses

buyer personas

'Buyer personas' are short, clear descriptions of everything you know about your most profitable, ideal buyers. They're great for keeping you ‘on message’ when it comes to producing content your prospects and clients will find and consume. Here's our selection on Buyer Personas.

A checklist for effective buyer personas
How buyer personas help match problems with solutions
How many buyer personas should I produce?
Use buyer personas to hone your marketing messages