Seeding your website with compelling content that chimes with your best prospects is a smart, measurable and effective way to influence the market.

Leading marketing technology provider ShortStack recently analysed over two million 'autoresponder' emails to discover some remarkable stats. Autoresponders are the emails that are automatically sent to those entering an online promotion, such as a sweepstake or competition.

Email marketing platform Adestra recently looked at more than 3 billion emails and reviewed 300+ keywords across four industries to identify the subject line keywords that work wonders — and those that turn customers cold.

If your sales team is asking ‘where are the leads?’ then have a look at Facebook Lead Ads.