Marketing results for ambitious businesses

BuzzedUp blog

Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.

 

More and more people are using mobile devices to open and read email.  It’s an unstoppable upward trend that marketers cannot ignore. Yet too many marketers haven't switched to responsive email templates, meaning their messages are ignored and their brands battered. 

The ambition of the entrepreneurs behind pomegranate sauce range MezzeSoul was listing with the UK’s biggest grocery chains. But an out of date, unresponsive website was having a negative impact on their efforts.