Marketing results for ambitious businesses

BuzzedUp blog

Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.

Email marketing platform Adestra recently looked at more than 3 billion emails and reviewed 300+ keywords across four industries to identify the subject line keywords that work wonders — and those that turn customers cold.

 

More and more people are using mobile devices to open and read email.  It’s an unstoppable upward trend that marketers cannot ignore. Yet too many marketers haven't switched to responsive email templates, meaning their messages are ignored and their brands battered.