Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.
More and more people are using mobile devices to open and read email. It’s an unstoppable upward trend that marketers cannot ignore. Yet too many marketers haven't switched to responsive email templates, meaning their messages are ignored and their brands battered.
A simple ‘Welcome’ program of emails for new customers has many benefits for brand and customer and isn’t difficult to implement.
Email marketing platform MessageFocus allows companies and brands an easy way to re-schedule campaigns to send again to those people who did not open the original email.
The ambition of the entrepreneurs behind pomegranate sauce range MezzeSoul was listing with the UK’s biggest grocery chains. But an out of date, unresponsive website was having a negative impact on their efforts.
