Leading marketing technology provider ShortStack recently analysed over two million 'autoresponder' emails to discover some remarkable stats. Autoresponders are the emails that are automatically sent to those entering an online promotion, such as a sweepstake or competition.
Email marketing platform Adestra recently looked at more than 3 billion emails and reviewed 300+ keywords across four industries to identify the subject line keywords that work wonders — and those that turn customers cold.
More and more people are using mobile devices to open and read email. It’s an unstoppable upward trend that marketers cannot ignore. Yet too many marketers haven't switched to responsive email templates, meaning their messages are ignored and their brands battered.