Marketing results for ambitious businesses

BuzzedUp blog

Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.

A Valentine’s Day promotion can catch the attention of your customers and connect you with thousands of new prospects. Most Valentine’s Day gifts are bought within a couple of weeks of the big day. Now’s the time to launch a quick promotion to focus customers’ attention in the run-up to this special occasion.

 

Bosch Professional Power Tools (UK) required an engaging online campaign that delivered on reach and awareness but which also collected valuable data. Working with the brand's lead agency we devised a nifty 'personality quiz' to intrigue UK tradespeople.

Segmentation is the marketer’s No.1 strategic tool. Given that 80% of consumers polled said they would buy more items via emails that are suitably personalised (ie segmented and made relevant based on previous purchase or online activity) we need to get it right in our customer comms.