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How to create a landing page with MailChimp

MailChimp is primarily an excellent, affordable email marketing platform. But did you know you can use it to create single campaign opt-in landing pages?

With a basic knowledge of MailChimp, everyone can create a fit-for-purpose landing page. MailChimp’s standard double opt-in process makes it an ideal platform to promote your service via a valuable download (eBook, video, discount code, whatever).

  1. Set up a new campaign and a new list.
  2. Edit the wording for each step of the opt-in process to reinforce the value of the download.
  3. Add a branded banner so people can immediately relate to what they are seeing in their inbox and on screen.
  4. On the final step — the download screen — include a big, colourful ‘DOWNLOAD’ button that links to the content you are promoting.

For those with budget for bespoke design, HubSpot has excellent advice on optimising landing pages. For everyone else, MailChimp is a workable solution for creating a landing pages.

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Tags: email