Email marketing platform Adestra recently looked at more than 3 billion emails and reviewed 300+ keywords across four industries to identify the subject line keywords that work wonders — and those that turn customers cold.
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Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.
If your sales team is asking ‘where are the leads?’ then have a look at Facebook Lead Ads.
More and more people are using mobile devices to open and read email. It’s an unstoppable upward trend that marketers cannot ignore. Yet too many marketers haven't switched to responsive email templates, meaning their messages are ignored and their brands battered.
“26% open rate (email) with 165 specific, single product landing page clicks and one sale converted at a margin of £3,000.” Here's how we did it.
A simple ‘Welcome’ program of emails for new customers has many benefits for brand and customer and isn’t difficult to implement.