'Buyer personas' are short, clear descriptions of everything you know about your most profitable, ideal buyers. They're great for keeping you ‘on message’ when it comes to producing content your prospects and clients will find and consume. Here's our selection on Buyer Personas.
The job of Marketing is to generate awareness and enquiries. The Sales team is charged with closing the deals and bringing in the revenue. Those two teams really need to talk!
A few months ago BuzzedUp actively pitched for a big, interesting account. It was the right time for us and I felt in my bones that we'd be a great asset to the business in question. But things didn't go too well...
How does it feel when you've just let go of the trapeze only to find there is no safety net?
This article explains why it's hip to be square.