Marketing automation tools handle time-consuming, boring and repetitive communications tasks. They run 24/7 in the background. The valuable time freed up can be spent on other, customer-facing business, strategy, or direct sales, for example.
Automation works whether you are B2C or B2B. The bottom line is that carefully planned automation programmes will increase the efficiency of your business and generate more, better enquiries and sales. Here's a small selection of posts on marketing automation.
Facebook’s algorithm rewards success insofar as it prioritises content that is likely to be more meaningful to your page fans. That includes video content and these tips will help you get it right.
Speilberg's 2002 blockbuster Minority Report showed Tom Cruise being automaticallly served personalised ads after machines read his retina. That can't be happening, right?
We know that mobile video is becoming ever more popular. But for certain professions, almost all browsing, including video, is done on mobile.
The role of advertising was always to make products and services appealing. 'Appealing' doesn't cut it now. Consumers are looking for a real and true connection with a brand these days. They are looking for empathy.