Marketing automation tools handle time-consuming, boring and repetitive communications tasks. They run 24/7 in the background. The valuable time freed up can be spent on other, customer-facing business, strategy, or direct sales, for example.
Automation works whether you are B2C or B2B. The bottom line is that carefully planned automation programmes will increase the efficiency of your business and generate more, better enquiries and sales. Here's a small selection of posts on marketing automation.
The job of Marketing is to generate awareness and enquiries. The Sales team is charged with closing the deals and bringing in the revenue. Those two teams really need to talk!
A few months ago BuzzedUp actively pitched for a big, interesting account. It was the right time for us and I felt in my bones that we'd be a great asset to the business in question. But things didn't go too well...
How does it feel when you've just let go of the trapeze only to find there is no safety net?
This article explains why it's hip to be square.