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Bosch Pro Customer Research

Bosch Professional Power Tools uses social media well and has built a large and engaged following. Now the brand wanted fan input on what direction its Facebook page should take.

Challenge

As with many research or survey projects, the key challenge was to convince users to give up a minute or two of their valuable time to answer five questions, and to make answers meaningful.

Solution

The answer was to build a simple, clean and easy-to-complete survey; and, crucially, to incentivise user action with an attractive powertool prize. Our first draft was ready for testing in days. We recommended the client took advantage of an automated email that's sent to customers on submitting the survey entry. A 'thank you' email like this is a great chance to get a complimentary message to Bosch users at the moment the brand is still front of mind. The survey is no longer live, and won't recieve new entries, but can be viewed here.

3 Which Bosch givaways interest you copy

Outcomes

The campaign ran for four weeks the following results:

  • Entries: 786
  • Bosch's overarching Page Likes objectives were supported by the campaign.

Many businesses are building valuable relationships using smart Facebook marketing. If you’d like to hear more please contact This email address is being protected from spambots. You need JavaScript enabled to view it..