Bosch Professional Power Tools uses social media well and has built a large and engaged following. Now the brand wanted fan input on what direction its Facebook page should take.
As with many research or survey projects, the key challenge was to convince users to give up a minute or two of their valuable time to answer five questions, and to make answers meaningful.
The answer was to build a simple, clean and easy-to-complete survey; and, crucially, to incentivise user action with an attractive powertool prize. Our first draft was ready for testing in days. We recommended the client took advantage of an automated email that's sent to customers on submitting the survey entry. A 'thank you' email like this is a great chance to get a complimentary message to Bosch users at the moment the brand is still front of mind. The survey is no longer live, and won't recieve new entries, but can be viewed here.
The campaign ran for four weeks the following results:
- Entries: 786
- Bosch's overarching Page Likes objectives were supported by the campaign.