Marketing results for ambitious businesses

BuzzedUp blog

Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.

All businesses want to generate more traffic, more leads, more customers. That's always been the purpose of marketing and sales. Many switched-on companies now include inbound marketing as a central strategic pillar in their work. But what is inbound marketing? 

‘Buyer personas’ are archetypes of the people who have the biggest impact on your revenues and profit. Use this checklist to begin the process of creating a rich description of your ideal targets.

Competitive advantage belongs to those companies that have the deepest insight into their customers. Buyer personas are one way to stay ahead of the pack. A buyer persona is an overall description of everything you know about your most profitable, ideal buyers. Buyer personas keep you ‘on message’ when it comes to producing content your prospects and clients will find and consume.