Facebook's ‘Legacy Manager’ feature means someone can manage your account after you kick the bucket. Not exactly a happy thought... but who knows when the Grim Reaper will call.

Facebook’s paid advertising options allow for superb targeting and audiences can be saved for re-use or editing at a future date. But did you know you can use very similar targeting criteria for organic posts? Better still, it’s free!

A potential buyer weighing up choices will be influenced by the supplier that articulates its services best. These buyers are looking for evidence of a close match between their problem and the supplier’s solution.

Facebook’s latest News Feed ads will mean businesses can acquire prospect email addresses with just a couple of clicks. Sounds good? I think this is one of the best paid products Facebook offers.