We’ve all heard how important mobile is to business comms. But the dominance of mobile usage (for viewing mail) in some markets may shock you. In my work in the automotive sector a jaw-dropping 74% of email is opened on mobile devices.
I’ve been using Adestra’s MessageFocus email product for a couple of years while working on comms for an well-known automotive brand. It is the best enterprise level email marketing service I’ve used... and I've tried a few!
Facebook’s paid advertising options allow for superb targeting and audiences can be saved for re-use or editing at a future date. But did you know you can use very similar targeting criteria for organic posts? Better still, it’s free!