Marketing results for ambitious businesses

BuzzedUp blog

Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.

A buyer persona is an short, clear snapshot of your most profitable, ideal customers. A good buyer persona is incredibly useful for marketers because it keeps you ‘on message’ with all your marketing efforts. This two-minute walkthrough visualises the case for buyer personas.

All businesses want to generate more traffic, more leads, more customers. That's always been the purpose of marketing and sales. Many switched-on companies now include inbound marketing as a central strategic pillar in their work. But what is inbound marketing?