A potential buyer weighing up choices will be influenced by the supplier that articulates its services best. These buyers are looking for evidence of a close match between their problem and the supplier’s solution.
A buyer persona is an short, clear snapshot of your most profitable, ideal customers. A good buyer persona is incredibly useful for marketers because it keeps you ‘on message’ with all your marketing efforts. This two-minute walkthrough visualises the case for buyer personas.
All businesses want to generate more traffic, more leads, more customers. That's always been the purpose of marketing and sales. Many switched-on companies now include inbound marketing as a central strategic pillar in their work. But what is inbound marketing?