I’ve been using Adestra’s MessageFocus email product for a couple of years while working on comms for an well-known automotive brand. It is the best enterprise level email marketing service I’ve used... and I've tried a few!
Facebook’s paid advertising options allow for superb targeting and audiences can be saved for re-use or editing at a future date. But did you know you can use very similar targeting criteria for organic posts? Better still, it’s free!
A potential buyer weighing up choices will be influenced by the supplier that articulates its services best. These buyers are looking for evidence of a close match between their problem and the supplier’s solution.