'Buyer personas' are short, clear descriptions of everything you know about your most profitable, ideal buyers. They're great for keeping you ‘on message’ when it comes to producing content your prospects and clients will find and consume. Here's our selection on Buyer Personas.
Speilberg's 2002 blockbuster Minority Report showed Tom Cruise being automaticallly served personalised ads after machines read his retina. That can't be happening, right?
We know that mobile video is becoming ever more popular. But for certain professions, almost all browsing, including video, is done on mobile.
The role of advertising was always to make products and services appealing. 'Appealing' doesn't cut it now. Consumers are looking for a real and true connection with a brand these days. They are looking for empathy.