'Buyer personas' are short, clear descriptions of everything you know about your most profitable, ideal buyers. They're great for keeping you ‘on message’ when it comes to producing content your prospects and clients will find and consume. Here's our selection on Buyer Personas.
Facebook’s latest News Feed ads will mean businesses can acquire prospect email addresses with just a couple of clicks. Sounds good? I think this is one of the best paid products Facebook offers.
The job of Marketing is to generate awareness and enquiries. The Sales team is charged with closing the deals and bringing in the revenue. Those two teams really need to talk!
Leading marketing technology provider ShortStack recently analysed over two million 'autoresponder' emails to discover some remarkable stats. Autoresponders are the emails that are automatically sent to those entering an online promotion, such as a sweepstake or competition.
Anyone in Britain can now access Graph Search, Facebook’s smart new development that lets you search within Facebook in an useful, intuitive and fun way. It’s a step forward from the search box we have known up to now. No matter where you reside, all you need to do is change your settings to ‘US English’ to get started.
Why is Facebook important to UK brands? Because it dominates the social networks, standing like Goliath and leaving a long shadow across the landscape.
Facebook’s paid advertising options allow for superb targeting and audiences can be saved for re-use or editing at a future date. But did you know you can use very similar targeting criteria for organic posts? Better still, it’s free!
Facebook's ‘Legacy Manager’ feature means someone can manage your account after you kick the bucket. Not exactly a happy thought... but who knows when the Grim Reaper will call.
Speilberg's 2002 blockbuster Minority Report showed Tom Cruise being automaticallly served personalised ads after machines read his retina. That can't be happening, right?
Facebook’s ‘verified badges’ for local businesses can be claimed by page owners. It’s worth spending a moment to verify your page as it provides a mark of credibility—a trust-stamp if you like—which will help customers and prospects be confident they’ve found you on Facebook.
We know that mobile video is becoming ever more popular. But for certain professions, almost all browsing, including video, is done on mobile.
The role of advertising was always to make products and services appealing. 'Appealing' doesn't cut it now. Consumers are looking for a real and true connection with a brand these days. They are looking for empathy.