'Buyer personas' are short, clear descriptions of everything you know about your most profitable, ideal buyers. They're great for keeping you ‘on message’ when it comes to producing content your prospects and clients will find and consume. Here's our selection on Buyer Personas.
Leading marketing technology provider ShortStack recently analysed over two million 'autoresponder' emails to discover some remarkable stats. Autoresponders are the emails that are automatically sent to those entering an online promotion, such as a sweepstake or competition.
All business owners and managers seek to exploit marketing channels that increase sales and build brand. But which method gives the best return? Email, my friend, email.
GDPR has overshadowed my work these last weeks as I worked with clients to get them prepared and legal for the 25 May deadline.
MailChimp is primarily an excellent, affordable email marketing platform. But did you know you can use it to create single campaign opt-in landing pages?
If you've invested time and energy into producing an eBook you'll want the lots of people to read it. An outbound email campaign to a good list is a valid method to promote it; but how maximise uptake without spamming people?
Email marketing platform MessageFocus allows companies and brands an easy way to re-schedule campaigns to send again to those people who did not open the original email.
I’ve been using Adestra’s MessageFocus email product for a couple of years while working on comms for an well-known automotive brand. It is the best enterprise level email marketing service I’ve used... and I've tried a few!
Email marketing platform MailChimp now allows all paid accounts to optimise the best time to send mail.
We’ve all heard how important mobile is to business comms. But the dominance of mobile usage (for viewing mail) in some markets may shock you. In my work in the automotive sector a jaw-dropping 74% of email is opened on mobile devices.