Marketing results for ambitious businesses

  • Beyond newsletters

    Email

    Beyond newsletters
    The death of email has been predicted with regularity over the last decade. Yet email marketing, in all its many forms, remains an incredibly reliable weapon in the marketer's armoury. Simple to implement, as sophisticated as you want, and now turbo-charged by the power of automation, email works at all stages of the sales cycle.

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  • Is this you?

    Agency

    Is this you?
    Are you a business owner or manager looking for expert, reliable marketing support? You might have questions about your website, email marketing, social media or online PR. You're in the right place. We offer top-class, sales-led marketing services and are getting great results for businesspeople like you.

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  • Facebook's long shadow

    Marketing

    Facebook's long shadow
    Why is Facebook important to UK small and medium sized brands? Because it dominates the social networks, standing like a giant over Twitter, Instagram, Pinterest and the rest.

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  • Auto trade specialists

    Automotive

    Auto trade specialists
    If you're in the auto trade we can maximise the return on your marketing budget. We currently run customer email marketing for a major car manufacturer; and manage all marketing for England's largest taxi supplier, helping grow their business from £3 million to £10 million in three years.

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  • Agency

    Bosch 'Personality Quiz'

    Bosch needed to promote its new wireless charging technology to a specific target market and do it in an engaging way that also collected data for future marketing.

    BuzzedUp’s online campaign for Bosch Professional Power Tools UK — a ‘personality quiz’ for tradespeople — delivered on engagement, entertainment and data.

  • Agency

    App for football fans

    MatchDayApp: building a community around a product that does not yet exist.

    It is always exciting to be in at the beginning of a great project. However, marketing a product that didn’t yet exist had its challenges! Our strategy revolved around creating a community of bloggers who would help build the brand through their involvement.

  • Agency

    Lebanese food brand launch

    MezzeSoul — a range of pomegranate-based sauces — gives UK consumers a taste of Lebanese cuisine.

    MezzeSoul's first website had dated badly and wasn’t fully mobile responsive. Our task was to develop a beautiful, responsive site chock full of key messages and great images to drive interest and sales of the fledgling brand.

  • Agency

    The Taxi Shop

    The Taxi Shop — segmentation plus marketing automation position firm as UK No.1.

    How smart market segmentation based on targeted Facebook ads together with a solid automation proces drove revenue over £26K from one email campaign.

  • Bosch 'Personality Quiz'
  • App for football fans
  • Lebanese food brand launch
  • The Taxi Shop

BuzzedUp’s online campaign for Bosch Professional Power Tools UK — a ‘personality quiz’ for tradespeople — delivered on engagement, entertainment and data.

Challenge

Bosch needed to promote its new wireless charging technology to a specific target market and do it in an engaging way that also collected data for future marketing. This initiative fed into a wider campaign to increase Facebook Page Likes from 15k to 25k within two months.

Solution

As specialist Facebook marketing experts (working with the Bosch lead agency) BuzzedUp devised a ‘Charge Anxiety’ personality quiz that:

  • Helped people understand the real benefits of wireless power tool charging
  • Was fun and shareable
  • Collected name/email address info.

People taking the quiz were served bespoke results dependent on the answers they gave to quiz questions. The whole thing was incentivised by a great prize: power tools worth over £500.

The quiz was optimised for mobile as insights had shown tradesmen use Facebook heavily on mobile. Indeed, post-campaign reports showed that 88% of traffic was mobile.

Outcomes

The campaign, which was published to Bosch Professional Power Tools’ Facebook for four weeks, achieved the following results:

  • Views: 9,372
  • Entries: 2,135
  • Shares: 464
  • The Page Likes objective was achieved with Likes standing at over 26k by the end of the campaign.
  • We delivered to Bosch a database of over 2,000 names and email addresses of those entering a prize sweepstakes at the end of the quiz.

Many businesses are building valuable relationships with current and potential customers using smart Facebook marketing. If you’d like to hear more please contact This email address is being protected from spambots. You need JavaScript enabled to view it. here at BuzzedUp.

A talented group, always on  

BuzzedUp's HQ runs client accounts, oversees strategy and does boring stuff like billing. HQ is the hub for a network of hyper-talented individuals brought together to deliver sales results for clients.