email

Marketing automation tools handle time-consuming, boring and repetitive communications tasks. They run 24/7 in the background. The valuable time freed up can be spent on other, customer-facing business, strategy, or direct sales, for example. Automation works whether you are B2C or B2B. The bottom line is that carefully planned automation programmes will increase the efficiency of your business and generate more, better enquiries and sales. Here's a small selection of posts on marketing automation.

Leading marketing technology provider ShortStack recently analysed over two million 'autoresponder' emails to discover some remarkable stats. Autoresponders are the emails that are automatically sent to those entering an online promotion, such as a sweepstake or competition.

If you've invested time and energy into producing an eBook you'll want the lots of people to read it. An outbound email campaign to a good list is a valid method to promote it; but how maximise uptake without spamming people?

I’ve been using Adestra’s MessageFocus email product for a couple of years while working on comms for an well-known automotive brand. It is the best enterprise level email marketing service I’ve used... and I've tried a few!

We’ve all heard how important mobile is to business comms. But the dominance of mobile usage (for viewing mail) in some markets may shock you. In my work in the automotive sector a jaw-dropping 74% of email is opened on mobile devices.